Why Value-Based Selling Wins Over Price

Michael Jans

Listen, in the dog-eat-dog world of insurance, where everyone and their cousin is shouting about "low rates," it’s easy to get sucked into the price-cutting spiral. But here’s the truth bomb: **competing on price is the fast track to nowhere**.

The Future of Independent Agencies

How to Stand Out by Avoiding Price-Based Marketing

Michael Jans

**Why Copying Competitors Could Hurt Your Insurance Agency’s Growth** Your clients aren’t just buying a policy they’re buying trust, security, and peace of mind. And here’s the secret: it’s **five times cheaper**

The Future of Independent Agencies